TOPIC

Websites, SEO and online stores
that bring in enquiries.

A business website earns its place when it answers customers' questions, loads quickly on a phone and can be found in search. These guides cover the content a site needs, performance, accessibility, privacy, local and technical SEO, launching safely and running an online store.

GUIDES

28 guides on
websites and SEO.

SEO and GEO · 6 min read

What is GEO, and how do you get your business mentioned by AI assistants?

A practical guide to generative engine optimisation (GEO): how ChatGPT, Gemini and Perplexity choose sources, and the steps that make you easier to cite.

Web development · 6 min read

How to choose a web development company in South Africa

Questions to ask, red flags to avoid and what to check before you hire a web developer, from domain ownership to POPIA and support after launch.

Healthcare · 7 min read

A website checklist for medical practices and clinics

What a clinic website needs: practitioner details, clear services, easy booking, POPIA-aware forms, professional advertising rules and local search.

Construction · 6 min read

Construction company websites that bring in quote requests

How construction and building companies can win quote requests online: service pages, credentials, process, project photos and local search.

Non-profit · 5 min read

What a church website needs: service times, calendars and online giving

What a church website needs for visitors, members and supporters: service details, an events calendar, prayer requests and secure online giving.

Hospitality · 5 min read

Direct enquiries or booking platforms? Websites for accommodation businesses

How accommodation businesses can pair booking platforms with their own website to win direct enquiries, corporate clients and repeat guests.

Email · 4 min read

Business email on your own domain: why it matters and how it works

Why you@yourcompany.co.za earns more trust than free email, how business email works and the three settings that keep your messages out of spam.

Websites · 2 min read

What to prepare before you start a website project

A short list of what to gather before a website project starts: goals, content, images, logins and decisions, so the build is faster and cheaper to change.

Websites · 2 min read

The content every small business website needs

The pages and facts a small business website needs so visitors trust it and search engines understand it: services, proof, contact details and answers.

Websites · 2 min read

How to choose a domain name for your business

How to pick a domain name that is short, easy to say and safe to own: .co.za or .com, spelling, trademarks and what to register besides the main name.

Websites · 2 min read

Why website speed matters, and what slows a site down

Slow pages lose visitors and rankings. The usual causes are oversized images, too much script and cheap hosting, and each one has a practical fix.

SEO and GEO · 2 min read

How to set up your Google Business Profile properly

A step by step guide to claiming and completing your Google Business Profile so local customers find your hours, location, services and reviews.

SEO and GEO · 2 min read

Local SEO for South African businesses: where to start

The few things that matter most for local search in South Africa: consistent business details, a good profile, service pages for each town and real reviews.

SEO and GEO · 2 min read

How to write a service page that ranks and converts

A simple structure for a service page: who it is for, what is included, how it works, proof and answers, written for people first and search engines second.

Websites · 2 min read

A mobile friendly website checklist you can test in ten minutes

Ten quick checks to see whether your website works on a phone: text size, buttons, forms, speed and layout, using only your own phone.

Websites · 2 min read

Website accessibility basics every business owner should know

Accessible websites work for more people and often rank better. The core checks are contrast, keyboard use, image descriptions and clear form labels.

Privacy · 2 min read

POPIA and your website forms: what you need to get right

What the Protection of Personal Information Act means for contact forms and enquiries: collect only what you need, say why, keep it safe and delete it.

Privacy · 2 min read

Do you need a cookie notice on your website?

Whether your site needs a cookie banner depends on what it sets. Sites with no tracking or marketing cookies can often avoid one.

Websites · 2 min read

SSL certificates explained: why your site needs the padlock

What an SSL certificate does, why browsers warn about sites without one, how long it lasts and what to do when it expires.

Websites · 2 min read

Signs your website needs a rebuild, not another patch

Slow pages, poor phone layout, broken forms and no way to edit content are signs that a rebuild will cost less than more patches.

Websites · 2 min read

Template site builder or custom website: which one suits you?

Template builders suit a simple site on a small budget. A custom site suits businesses that need special features, speed or full control. How to choose.

IT support · 2 min read

Microsoft 365 or Google Workspace for a small business?

Both give you business email, files and meetings on your own domain. How to choose by the way your team already works, not by feature lists.

Websites · 2 min read

Online payment options for South African websites

Card, instant EFT and other ways customers pay online in South Africa, what a payment gateway does, and what to check on fees and settlement.

SEO and GEO · 2 min read

Structured data for business websites explained

Structured data tells search engines the facts on your page in a form they can read. What it is, which types matter for a business and how to keep it accurate.

SEO and GEO · 2 min read

Internal linking: how pages on your site help each other rank

Links between your own pages show search engines what matters and help visitors find more. How to link sensibly, with descriptive text and a clear structure.

Websites · 2 min read

A website launch checklist: what to check before going live

Before a new site goes live, check the basics: forms, links, phone layout, speed, redirects, security and search settings. A practical list to work through.

SEO and GEO · 2 min read

Redirects when you change your website: protect your search rankings

Changing page addresses without redirects breaks links and loses rankings. How to map old addresses to new ones and check that every redirect works.

Websites · 2 min read

A product page checklist for online stores

Product pages sell or lose the sale. A checklist of photos, titles, descriptions, price, stock, delivery details and reviews that helps shoppers decide.

QUESTIONS

Questions about websites and SEO
answered.

Ask us something else
What makes a business website rank?

Clear pages that answer real questions, accurate business details, speed, a good mobile layout and links from other sites. There are no shortcuts, and results take time.

Template builder or custom website?

A template builder suits a simple site you will edit yourself. A custom site suits businesses that need special features, speed or full control. Our guide compares them over time.

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