Local search rewards businesses that are clearly located somewhere. Most of the work is consistency and honesty, not tricks.
Keep your details identical
Your business name, address and phone number should read the same on your website, your Google profile and any directory. Small differences confuse search engines.
Write for the places you serve
If you really serve more than one town, give each its own useful page with real details, such as the areas you cover and the jobs you have done there.
Earn real signals
Rankings follow trust.
- Reviews from real customers
- Listings in genuine local directories
- Links from suppliers, associations and clients
- Photos and posts that show recent work