A service page has two readers: the customer deciding whether to call, and the search engine deciding who to show. The same clear structure serves both.
Start with the customer
Open with the problem the visitor has and the result they want. Name the service in the first heading, in plain words they would search for.
Cover the questions
Work through what a buyer asks in order.
- What is included and what is not
- Who the service is for
- How the work runs, step by step
- How long it usually takes
- What it costs, or how a quote works
Add proof and a next step
Show a real example, a short answer section and one clear button. Avoid repeating the same keyword in every sentence.