Internal links are the paths between your pages. Good ones help visitors find what they need and help search engines understand how your site fits together.
Link with purpose
Add a link where a reader would naturally want to know more.
- From guides to the service they relate to
- From services to examples of that work
- From a service to the questions people ask about it
- From every page to the quote or contact page
Use descriptive words
Write link text that says where it goes, such as our custom CRM service, instead of click here. It helps people and search engines alike.
Keep a clear structure
Make sure every important page is reachable from the menu or from other pages within a few clicks, and fix broken links when you find them.