Practical guides
from our projects.
Plain-language advice on websites, search, AI assistants and software, based on what we have learned building for our clients.
What is GEO, and how do you get your business mentioned by AI assistants?
A practical guide to generative engine optimisation (GEO): how AI assistants like ChatGPT, Gemini and Perplexity choose sources, and the steps that make your business easier to cite.
How to choose a web development company in South Africa
Questions to ask, red flags to avoid and what to check before you hire a web developer, from domain ownership to POPIA and support after launch.
A website checklist for medical practices and clinics
What a clinic or medical practice website needs: practitioner details, clear services, easy booking, POPIA-aware forms, professional advertising rules and local search.
Construction company websites that bring in quote requests
How construction, civil and building companies can use their website to win quote requests: service pages, credentials, process, project photos and local search.
What a church website needs: service times, calendars and online giving
What a church or ministry website needs to serve visitors, members and supporters: service details, an events calendar, prayer requests and secure online giving with PayFast.
Direct enquiries or booking platforms? Websites for accommodation businesses
How accommodation and corporate-stay businesses can combine booking platforms with their own website to win direct enquiries, corporate clients and repeat guests.
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