Shoppers decide on the product page. Answering their questions there, before they have to ask, is what turns a visit into an order.

What every product page needs

Cover the questions a buyer has.

  • Clear photos from several angles
  • A plain title that says what the product is
  • A short description with size, material and use
  • The price including VAT, and whether it is in stock
  • Delivery cost and time, and the returns policy

Build trust

Show real reviews where you have them, a way to contact you and secure payment options. Never invent reviews or ratings.

Make it easy to buy

Keep the buy button visible, choose sensible defaults for size and colour and make sure the page loads quickly on a phone.