What the client needed
The company offers six related services: mobile ready-mix concrete, scaffolding, formwork, shuttering, building construction, and renovations and extensions. Clients often need several on one project.
The website had to explain each service on its own while showing that the company can deliver them together, and it had to work for a site manager on a phone as well as for an office buyer on a desktop.
How we approached it
Each service got a dedicated page, so the company can be found for that service on its own. A sectors page covers residential, commercial, industrial and civil work, and an eight-stage process shows how a job runs from enquiry to completion.
Most enquiries start on site, so quote requests, click-to-call and a WhatsApp button for sending plans and photos are always close at hand.
What we built
- A page for each service: mobile ready-mix batch plant, scaffolding and access, formwork, shuttering, building construction, and renovations, alterations and extensions
- A sectors page for residential, commercial, industrial and civil projects
- An eight-stage process, from enquiry and site review through quotation, planning, execution, quality review and completion
- Quote requests, click-to-call and WhatsApp for sending plans and photos from site
- The company registration number in the header as a trust signal
- A layout that works on a phone on site and a desktop in the office
Helping people and AI assistants find it
- GeneralContractor structured data with the business address
- FAQ structured data that gives search engines and AI assistants clear answers
- Page titles and descriptions written around Limpopo construction searches
- An XML sitemap listing every service page
What the client can do now
Each service can now be found on its own, and a buyer who needs more than one can see the company handles them together.
Site managers can send plans and photos for a quote straight from site, without waiting to get back to an office.