How you charge shapes who buys and how fast you grow. The common models each reward a different kind of product.

Per user

Customers pay for each person who uses the product. It is easy to understand and grows with the customer, but it can push them to share logins.

Tiers and usage

The other two common models work like this.

  • Tiered plans bundle features at set prices, which suits products with clear levels of need
  • Usage based pricing charges for what is consumed, which suits products where value tracks volume

How to choose

Charge in line with the value customers get. Test the price with real prospects, and keep the first version simple so you can explain it in one sentence.